8 Traits of the Best Healthcare Website Designs Have In Common.
Your customer spends 8 – 12 hours a day on the internet and your website is the best platform to connect your patients to your healthcare institutions.
The world and in particular the healthcare industry is undergoing an immense transition where the adoption of technology has become a key component for any company to remain competitive. Back in the days, consumers are only relying on medical professionals for their health and well-being.
Now the medical landscape has shifted and the patients are in the driving seat where they can access online health resources to drive their health discussions. With that being said, if you need to dominate the health industry and increase your market share, you will need a result-driven healthcare website.
In this article, we will be sharing the 8 traits of the best healthcare website designs, and examples of how these medical professionals are putting that into practice for their institutions.
Must Have Traits for the best of Medical Websites Designs
1. Waiting Times & Queue Updates
Here in Singapore, people’s love for waiting and queueing is becoming an island-wide obsession. Singaporeans can form a line for all kinds of situations such as getting a Hello Kitty toy and buying the latest iPhone. For a healthcare provider, time is of the essence.
On the web, your patients have little patience and they want answers immediately. If they are not able to find the necessary information, it’s so much easier for them to seek the next treatment centers.
The best healthcare website designs have platforms that the public can use online to find information such as the number of patients awaiting consultations and the waiting time.
This is especially important if you are a hospital that provides emergency services for people that requires immediate medical attention. At TTSH, they provide queue status for the public to know information such as the number of patients awaiting consultations and the expected waiting time.
2. Resources and Frequently Asked Questions
Healthcare patients have a lot of questions and cost and pricing are something on their mind at all times. A top healthcare website design should have a dedicated page and address questions such as:
- Entitlements of subsidies, schemes and shield plans.
- Overview of the estimated charges for all services.
- Availability of payment modes.
- Other useful information like operating hours and contact details.
The best web designers and developers can provide insights on how you can layout and address all inquiries cleanly and systematically. One great tip would be to include a comprehensive video for people who prefers visual.
It enhances both the users’ experience and also allows you to tap into additional audiences through video marketing. Gleneagles Singapore provides a page on Cost & Financing to address the questions that their patients might have.
3. Searching of Doctors & Specialists
Another key trait of the best medical website designs would be the ability to find the right person for the medical help you needed. Finding the right doctors and specialists can be both challenging and time-consuming.
Having an internal search function in your treatment center website provides your patients with the tools to do their research.
Build trust and credibility with them by giving them the necessary details for them to make a decision.
Here are some of the key filters you can include to improve the searching experiences of your potential customers:
- Search by name.
- Search by clinics, institutions or hospitals.
- Search by specialties.
- Search by conditions and treatments.
A successful example from SingHealth, which provides a search function tool to connect the doctors to the users.
4. Articles and Blog
As a healthcare company, how do you build up your brand and be the authority that your customers look up to in the medical industry? What differentiates you from your competitors that your patients choose you over them?
Content marketing is one of the most inexpensive and efficient ways to build brand awareness and drive traffic to your website.
Here are some of the best benefits for your healthcare websites through content marketing:
- Build and strengthen relationships for new and existing customers.
- Encourage people to share your content and website.
- Establish your brand as an industry leader.
- Increase exposure and visibility.
- Collecting email addresses for future engagements and communications.
Thomson Medical stands out from other healthcare practitioners by incorporating useful articles on their website that bring values to their customers.
5. Online Appointment, Booking and Scheduling System
Patients, especially millennials prefer performing transactions online compared to phone calls when connecting with their preferred healthcare centers.
Every customer is unique and you should award and accommodate everyone by providing different ways to reach you. A suite of online systems is imperative in the design of healthcare websites and here’s why:
- An online system needs no rest and is available 24 hours and 365 days a year.
- Cut down on manpower and time required for call-ins.
- Ability to collect the necessary details for a successful booking.
- Automated messages to remind customers of their appointments.
- Capture new segments of modern users who are always online and on the move.
Raffles Medical Group allows it’s customers to make an appointment directly on their home page.
6. Mobile-Friendly & Responsive Interface
According to a report from SBR, about 84% or 4.83 million Singaporeans are internet users. Out of these, there are currently 4.3 million active mobile users which comprises of 75% of the entire Singapore population.
With that being said, there is an upward trend of mobile users using smaller devices to perform daily activities such as researching online, comparing prices and inquiring about products and services. New mobile devices like smartphones and tablets are released each year and it’s of absolute importance to ensure that your healthcare website is mobile-friendly and responsive.
Brand loyalty is declining and to enhance the user experience of your users, your medical website needs to be at it’s best in the hand of a user. SGH has a mobile-friendly website that scales according to the browsing device.
7. Virtual Tour of Premises
Patients want the best of healthcare available and it’s due to the competitiveness of the medical landscape that brought such changes. How do you provide something extra that wins and convinces them that your healthcare treatment center is the best?
Try virtual tour which enables your customers to take a visual walk through your premises without being there physically. It provides a whole new interactive experience where the users take control of how they wanted to navigate and interact with the environment.
A virtual tour eliminates the need of having showrooms and presentations, and it’s available 24 hours a day regardless of the users’ time zone.
8. Section on Research, Education & Innovation
If you are looking to be a leader in your medical industry, a section on Research, Education and Innovation is a MUST.
Importance of having a section on Research, Education and Innovation:
- Establish collaborations with other healthcare institutions both domestically and internationally.
- Recruitment of clinical trials’ volunteers.
- Consolidation of press releases, medical advancements and breaking news.
- Establish as the leader in the medical field.
- Attracting investors to your healthcare company.
- Provide a support platform for your management executives, physician, professionals and doctors.
NUHS did a great job of providing a clean and interactive interface for users to access different sections of the website.
Build a Website for your Healthcare Business
It’s better late than never. The future is unpredictable and you should focus on driving traffic to your business from different entry points.
A website for your business is one of the best and cost-effective ways to bring new customers. Dominate your industry with a website that both you and your customers are proud of.
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