A good graphic design company can make a huge impact on your business.
In addition, with the right team behind you, you can increase your brand visibility, boost sales, and a positive return on your graphic design service investment.That’s why you should understand the importance of selecting the right graphic design agency for your business.
In this post, we’ll share with you 5 tips on finding the right graphic design company. And don’t forget, when you need graphic design services, Design Start has got you covered.
5 Tips to Help you Find a Graphic Designer for your Business
1. Know your requirements
You shouldn’t engage in any partnerships with graphic design companies before outlining your project requirements. Saying you want to create a logo that looks nice for your business isn’t enough. That’s pretty vague, so if you choose the wrong agency, you’ll end up paying for a whole lot of nothing.
Some specific project requirements you can consider in the context of logo design are:
- I require 3x logo design concepts.
- The final logos are to be in full-color, reversed white, and black.
- The final deliverable file formats in AI, EPS, JPG, and PNG.
Of course, you don’t always have to stick to these project requirements. Just make sure whatever project requirements you choose, align with your brand and needs.
When the project requirements and scope aren’t set in stone, or the project is very dynamic, a good graphic design company should engage with you by asking you a lot of questions. This process allows them to learn as much as possible about your project, and also provides you an opportunity to see if they are the right design agency for you.
2. Have a budget in mind
Graphic design service isn’t free unless you do it yourself but there’s a lot of work for one person. Knowing how much you can spend on graphic design services can help you rule out agencies that are out of your price range.
However, going with the cheapest option just to save a few dollars can burn you in the end. It’s like you needed to design a new door hanger and go with the cheapest option. You are satisfied at first but they are thrown away by your customers after receiving them.
The expensive door hanger might cost more initially but it brings value to your customers and they will more likely hold on to or reuse it. In the end, the investment in the expensive door hangar pays off. Going with a substandard graphic design studio, you might end up with pre-built templates, poor customer services, or even some bad designs that you won’t want your brand to be associated with.
3. Evaluate their transparency
Don’t be afraid to ask how the graphic design agency will inform you about what they’re doing to get results. You’re paying for their work, so you have a right to know where your investment is going.
When choosing your graphic design firm, you should know the processes in place for executing a project – like are they trying their best to understand your project or just trying to push you into buying package.
You should also know if they provide after-sales support. Are they unreachable once a project is completed? Or they assist you when an issue comes up while submitting an artwork to print your name cards?
If they don’t tell you how they get results or at least communicate what they’re doing, you should probably look elsewhere for an agency.
Providing graphic design services aren’t some kind of secret, magical thing, so a good graphic design company should be open about what they are doing.
4. Look at their testimonials
It’s simple and easy to pretend you’re something that you’re not on the internet. Every design agency can claim that they are the best but there’s literally no proof to back up their statement.
That said, any graphic design company out there can say they’re the best. But you really need to find the actual proof of this. When you’re first researching an agency, you might came across their testimonials and reviews on their website. But you should also take note that they can even be control. Look for third-party reviews on sites like Google Search, Google Map, and Facebook.
Dont’ be afraid to ask the agency for references so you can learn about their clients’ experiences straight from the clients. If you know any local business owners or managers who work with the agency, ask them about their experiences too.
Do your research well so you can choose the best graphic design company for your business.
5. Research the agency’s expertise
Different graphic design agencies have different capabilities to help you meet your goals. Some may only work in certain industries. Some may offer additional services outside of graphic design.
Graphic design also encompass a wide range of services. Logo design, annual report design, name card design, Photoshop editing, you get the gist. You might want to consider partnering with a graphic design agency that doesn’t have experience working in your industry.
While some agencies might not have the necessary experience for your industry, you can still see their work and portfolio if they fits what you’re looking for.
Find your ideal graphic designer today.
And that’s the 5 tips on how to choose a graphic design company. As I mentioned earlier, Design Start is always here for you.