Pasir Ris East Community Club
Project Overview
The Pasir Ris East Community Club is the first co-tenanted community building to bring together four agencies for the residents’ convenience: the Pasir Ris East Community Club, Pasir Ris Polyclinic, Pasir Ris Neighbourhood Police Centre (NPC) and the Association of Muslims Professionals (AMP).
The new logo is a lettermark where the initials of the brand name “Pasir Ris East” are used to create the logo. The initials “p-r-e” are set in a sans-serif typeface and exude modernity. A heart shape is spotted at the centre of the red alphabet “p”, correlating to the loving community and two of the key focuses of the committee – health and mental wellness of the people.
The alphabet “p” is stylised in a digital manner to correlate to the efforts of the community. The blue alphabet “r” is an iconic representation of a building (or HDB flat), suggesting the vibrant town. The green alphabet “e” represents the people.
The stylised character is seen leaning forward, exhibiting a dynamic and forward-looking pose towards entrepreneurship and sustainability. An iconic representation of a leaf can be found hidden in the alphabet “e” to reinforce the notion of sustainability.
What we did
Logo Design
Industry
Public Services
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