Last updated on September 23th, 2019.
Do you have a business in Singapore?
Then you probably have a website to represent your business, and if you don’t, you unmistakably should. Whether you are a new start-up, small and medium enterprises, business owners or even major organizations, a website should be on the top of your priorities.
Procrastination will only lead to only one outcome, losing your edge and giving your customers to your competitors. After all, when is the last time you made a purchasing decision without first heading online to do your research?
In this digital age, a website is crucial in establishing your business online, gaining visibility and increase your bottom line.
With every business jumping on the bandwagon of establishing a website, the competition to grab the attention of your audience has never been more important.
In this article, we discuss the three ways web design can uplift your Singapore business.
I have a question and this should resonate well with you, as it’s a sub-conscious reflex which you are doing it every day without you even noticing it.
You are on a website and it does not load instantly. What do you do next? Do you quietly wait for a few seconds while scrolling the website up and down with your fingers? Or do you simply close the website, move on and never come back again?
Having a fast loading website is crucial to your business but it’s also one of the key features which the majority simply do not care much about. A website that loads fast makes your users happy and appreciated, keep them on your website longer, and increase the chances of converting them to paying customers.
A good website design company understands this by optimizing your website, implementing quality yet low size images, installing the right plugins to improve load speed.
If you are looking to have a website for your business, make sure page speed is one of the key points that you are discussing with the web design firm.
Google has an awesome and free tool called PageSpeed Insights, which is an online test tool that you can use to analyze the contents of your website, and then provide suggestions to make your page faster.
All you need from there is to key in your web page URL and the page speed score will be shown to you for both mobile and desktop.
In the bottom section, you can then go through the list of recommendations and amend them accordingly to improve the page speed of your website.
In today’s digital age, your customers are always online and on the go.
They are always on their devices, researching the services and products, comparing prices and reading up online reviews.
It is very important that your website can be accessed on any devices and it should provide them with a user-friendly experience while they are spending time on your website.
Put yourself in the shoes of your customers, are you having difficulties reading the text and content on your website, or do you need to pinch and zoom the screen during navigations?
A mobile-friendly and responsive website should scale and render well across all devices, be it on mobile phones, tablets, desktop computers and bigger screens like TVs and projectors.
For Singapore’s business who already has a website, one quick way to find out if your website is mobile-friendly would be to use Google’s Mobile-Friendly Tool.
By entering your website URL in the tool, it will be able to check if your website is responsive.
If you do not have a website, it’s time to think about it and ensure that your website is mobile responsive to meet the increasing demands of your customers.
Website Navigation refers to the links, buttons on your website, normally found in the website menu, footer and across the entire website.
Good Navigation is like handing a map to your customers, which they can use and find their way around your website. It’s your role to ensure that your website is user-friendly through prominent navigation features so that they can access all parts of your website within a few clicks.
Bad Navigation can result in poor user experience, a decrease in time on page and conversion rates. All these factors contribute to an unhappy customer and you will never see them again.
Think of it this way. If you have made the effort to ensure that each customer is guided and lands on the exact section they need, they will hardly leave without doing anything, be it to inquire more about your services or to contact you for more details.
It’s the little things that make a big difference and having a well thought out navigation system is another important aspect of designing a website.
We hope this article helped you make the best possible decision on why you would need a website for your business.
It’s not really a question of whether you would need it but rather a question on how you would execute your ideas.
A website will cost you but it will definitely increase your brand awareness and profit as well. Treat it as an investment for your future and not as a cost.