As an influencer in Singapore, are you looking for the best social media website to reach new customers?
The key challenge is that with new social media websites coming in, it’s sometimes hard to find the right one for you.
The obvious solutions are to use them all but should you? Instead of using them all, it’s best to focus on the platforms which your target audience use.
In this article, we’ll share the 10 most popular and widely used social media platforms that you should be considering to grow your online presence.
What is Social Media Platform?
Social Media Platforms are virtual communities and networks that users come together to share information in the form of text, images and videos. Some of the most popular social media platforms include Facebook, YouTube and Instagram.
Best of Social Media Platforms
- Tik Tok
Monthly Active Users: 2.5 Billion
Based on the total global reach and active users, Facebook is the undisputed number 1 used social media platform in the world. Founded in 2004, what was initially available to students at Harvard has evolved into a global brand that everyone would think of when you are discussing anything related to social media.
This social media platform is highly successful as it empowers users with a platform called the Facebook business page. Brands and companies use a Facebook business page to build an online profile of their businesses and also allows their prospects to connect with them.
Despite it’s past and recent controversies, Facebook is here to stay and is still the world’s powerhouse in the social media world.
Monthly Active Users: Over 2 Billion
YouTube, owned by Google, is the biggest video sharing social media platform in the market. Today, YouTube has many products under its belt such as YouTube Go, YouTube Kids, YouTube Music, YouTube Originals, YouTube Premium, YouTube Studio and YouTube TV.
YouTube allows users also known as content creators to share and upload their videos directly to their platform. If your company is focused on video marketing, YouTube is a great platform in which you can build up your subscribers and nurture them into customers.
Like all social media platforms, YouTube is free to use and makes money by running advertisements.
Monthly Active Users: Over 1 Billion
Instagram, acquired by Facebook, has reached over one billion monthly active users since it’s acquisition in 2012. This social media platform also acts as a communication tool where it allows photos, messages and videos privately to one another.
Instagram allows users, brands and influencers to share their content through captivating visuals and photos. It’s also very popular with the use of hashtags in which users can find the content they want easily.
One of the latest features on Instagram is the integration of shopping capabilities where users can tap on product feeds and stories to shop for products without leaving the app.
Monthly Active Users: Over 300 Million
If you are an influencer or someone running an eCommerce business, then Pinterest is one of the social media platforms you have to be on. Pinterest allows you to “pin” your content by uploading images and descriptions to the page you are sharing.
Pinterest’s flexible ad products provide you with a platform to list your products and ideas in front of the right audience. With over 84% of users using Pinterest when they’re trying to decide what to buy, it’s of importance that you maintain an online presence on this social media website.
Monthly Active Users: Over 218 Million
Started just 9 years ago in 2011, SnapChat is one of the fastest-growing social media platforms and multimedia messaging apps globally. SnapChat is known to be very popular among the younger audience who are Millennials and Gen Z.
This social media platform is one of the earliest adopters to provide users the tool to interact using virtual stickers and augmented reality objects. If your target audience belongs to a young group of people, connecting with them through this platform would be ideal.
6. Tik Tok
Monthly Active Users: Over 800 Million
Contrary to YouTube, Tik Tok aims to be the leading destination for short-form videos. This video-sharing and social media app allow users to create short videos of up to 60 seconds.
Tik Tok has been immensely popular with users and it’s very much evident from the statistics that Tik Tok is the 7th most downloaded mobile app of the decade, from 2010 to 2019. With people seemingly having lesser time each day, short-form videos are the best way to capture the attention of such audiences.
Monthly Active Users: Over 660 Million
LinkedIn is one of the world’s largest professional network for businesses and companies of all sizes. With users in more than 200 countries, it’s an amazing feat for an 18-year old company that’s co-founded by Reid Hoffman’s 2002.
If you are in the B2B sector, this social network is the ultimate tool to engage with your business prospects. Having an active profile in LinkedIn not only allows you to with like-minded personnel, but it also provides a platform for you to share updates of your company.
Monthly Active Users: Over 321 Million
Twitter is not only widely recognized by the signature blue twitter bird logo, but it’s also one of the successful social media platforms that focus on text-based content sharing. If you love to type and share content, Twitter is a simple and user-friendly platform that enables you to do so easily.
With Twitter Ads, you can promote tweets and accounts, and also drive more traffic to your websites. Twitter is now one of the go-to platforms for the latest news and happenings around the world.
Monthly Active Users: Over 430 Million
Reddit was founded in 2005 and is a social networking and community platform where users can participate in community groups and engage in conversations. In Reddit, users can also post and share interesting content relevant to the niche of the community that they have joined.
The community will then be able to leave their replies and share their opinions within the posts. In the latest update, Reddit will be launching a new feature where Reddit users will be able to share posts directly to the SnapChat app. This feature will look to add a new share feature within Reddit and also tap on the younger audience of SnapChat.
Monthly Active Users: Over 400 Million
Tumblr is both a microblogging and social networking website and was founded by David Karp in 2007. Primary used for blogging, users can create a myriad of post types such as text, photo, quote, video and more.
When a user follows your blog, all your posts will appear in their dashboards. This allows your subscribers to receive updates whenever a new blog post goes online.
If you love creating articles and content, Tumblr would be a great place to start with as it provides all the necessary features for you to start blogging.
Looking to Improve your Online Presence?
Selecting the right social media platforms for your business can be frustrating. Through this article, we hope you have a better understanding of what are the various social media platforms around and how they can be integrated into your marketing strategy.
If you are looking to improve your online presence, Design Start can help you to build an online website. Contact us today to see for yourself why we are different from other web design agencies.