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Top 30 Influencers in Singapore for 2020

Last updated on May 13, 2020.

Singapore Influencers

In this comprehensive article, we’ll cover everything you need to know about influencers in Singapore.

Here’s an overview:

  • What is an influencer
  • Top influencers in Singapore
  • Rising social media influencers
  • Questions for influencer marketing

Let’s get started.

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What is an Influencer?

At its core, an influencer is someone who influences another someone via social media platforms or websites.

Being an established and authority figure in their field of work, they are known as content creators in which content is churned out regularly to reach out to a wider audience.

In today’s context, influencers are using Instagram, Facebook, Twitter, and other social media platforms to build up their followers and subscribers.

Social media influencers, also known to many as Key Opinion Leaders(KOL), typically collaborate with brands or businesses to market and promote their products and services.

In Singapore, there’s already known statistics of aspired millennials choosing influencer as their next career choice.

Influencer marketing is about taking the concept of celebrity endorsements and integrate it into today’s modern online marketing.

Quick Breakdown: Top 30 Influencers in Singapore By Alphabetical Order

NAME OF INFLUENCERUSERNAMEFOLLOWERS
Andrea Chong@dreachong308K
Aurelia Ng@aureliahathaway267K
Bella Koh@catslavery69.7K
Benjamin Kheng@benjaminkheng205K
Carrie Wong@carriewst285K
Christabel Chua@bellywellyjelly255K
Daniel Ang@danielfooddiary238K
Desmond Tan@thedesmondtan227K
Fiona Xie@xplacidacidx268K
Jason Chee@thejasonchee42.8K
Jayley Woo@jiaqiwoo351K
Jeanette Aw@JeanetteAw391K
JianHao Tan@thejianhaotan644K
Joanna Lim@joannalhs245K
Joanne Peh@joannepeh323K
Julie Tan@julietan_cxq288K
Melissa Celestine Koh@melissackoh266K
Mongchin Yeoh@mongabong254K
Naomi Neo@naomineo_615K
Peishi Soh@speishi347K
QiuTing Hong@bongqiuqiu290K
Rebecca Lim@limrebecca375K
Roseanne Tang@roseannetangrs14.3K
Seth Lui@sethluicious113K
Sylvia Chan@sylsylnoc243K
Taufik Batisah@taufikbatisah351K
Chin Tung Sheng@tungsheng.sg368K
Wendy Cheng@xiaxue602K
Yoyo Cao@yoyokulala398K
YuYu Monster@yuyu.monster220K

Top 30 Influencers in Singapore

Instagrammers to Youtubers; Male to Female Influencers; Famous Bloggers to Micro-Influencers; Entrepreneurs to TV Stars.

They are experts in using social media platforms to establish cult-like followings.

In this section, we’ll share the top 30 influencers in Singapore and how they are making big waves in the local and global scene.

1. Andrea Chong

Andrea Chong Beauty Fashion Lifestyle Influencer

Singapore’s very own local influencer, Andrea Chong, made her first foray into the blogger scene in 2013 when she is looking for an alternative platform to promote one of her YouTube series.

In the early days of her life, she was taking on modeling and graphic design jobs while pursuing a degree in English Literature at Nanyang Technological University Singapore.

While she was doing some modeling at the side, she was also pursuing a degree in English Literature at Nanyang Technological University Singapore.

Besides her love for fashion, beauty, and travel, she is both the founder of Digital Advertising Agency DC Creative and the well-known blogger behind dreachong.com.

Some of her big-name clientele include brands like Adidas, Calvin Klein, Forever 21, Michael Kors, Uniqlo and more.

Instagram: @dreachong
Facebook: @dreachongofficial
Twitter: @dreachong
YouTube: @dreachong
Pinterest: @dreachong
Website: thedcedit.com

Followers: 308K
Niche: Beauty, Fashion, Lifestyle

Email: hello@dreachong.com

2. Aurelia Ng

Aurelia Hathaway Influencer Singapore

Aurelia Ng, her real name but better known to us as Aurelia Hathaway, is an NOC influencer, actress and model. Aurelia Hathaway’s birthday falls on April 10, and she is currently 27 years old.

Aurelia is managed by Night Owl Cinematics (NOC) which is one of the biggest Youtube channels in Singapore.

Being an attractive and fashionable social media influencer in Singapore, she is also one of the most followed members on Instagram compared to her NOC peers.

According to the recent video from NOC, she is currently attached and has been in a relationship with her boyfriend Glenn for the past 9 months.

Apart from her work, she is often seen playing her dog Hailey which you can find in many of her Instagram posts. Being an outdoor person, she loves traveling and capturing the moments in life.

Instagram: @aureliahathaway
Facebook: @aurelia.hathaway
LinkedIn: @aurelia-ng-594171191

Followers: 267K
Niche: Beauty, Fashion

Email: aurelia@noc.com.sg

3. Bella Koh

Bella Koh Instagram Influencer Singapore

Bella Koh better known as @catslavery is married to lecturer Terence Yeung whom she met at a school canteen. Her husband is 11 years older than her but love transcends all and she has always been attracted to older men.

She is also the founder of Slowhouse which is the destination of conscious living through organic and sustainable produce.

This famous key opinion leader is passionate about cooking and is constantly excited and curious about everything.

She is currently a mother of 1 daughter together with her loving husband.

Instagram: @catslavery
Facebook: @thecatcooks
Website: theslowhouse.co

Followers: 69.7K
Niche: Food, Parenting

Email: thecatcooks@gmail.com

4. Benjamin Kheng

Benjamin Kheng Male Influencer

Benjamin Kheng is a Singaporean musician, actor and is also one of the members of The Sam Willows. He is a former national swimmer which explains his good physique.

Their’s single, Take Heart, has previously reached the no.1 spot in Singapore iTunes Charts. Catch glimpses of him on his Instagram where he shares details of the latest music, running and swimming regime and more.

Instagram: @benjaminkheng
Facebook: @benjamin.kheng
Twitter: @benjaminkheng
YouTube: @thesamwillows

Followers: 205K
Niche: Musician, Acting

Email: ling@fly.com.sg

5. Carrie Wong

Carrie Wong Social Media Influencer

Carrie Wong is both a Mediacorp actress and local influencer with large followings on her Instagram account. She last graduated from Nanyang Polytechnics with a diploma in Hospitality and Tourism Management.

Carrie was discovered through Mediacorp Channel U reality TV competition Hey Gorgeous.

Being one of the top influencers in Singapore does not spare her embarrassment as she is recently embroiled with a text scandal with Ian Fang while she is having a relationship with another guy.

To err is human and both have moved on from this episode. She is only age 25 and has a bright future in the world of influencers.

Instagram: @carriewst
Facebook: @carrie.wst
Twitter: @carriewst

Followers: 285K
Niche: Acting, Beauty, Fashion

Email: realcarriewst@gmail.com

6. Christabel Chua

Christabel Chua Social Media Influencer

Christabel Chua, better known to us by her Instagram handle @BellyWellyJelly, is a popular beauty, lifestyle and travel blogger. She is also the owner of a novelty online store, Kai.

Christabel was in a relationship with a colleague from TSL which was her previous employer.

Her intimate videos were found and leaked online but this does not deter her into using the situation to provide support for victims who are in a similar plight as her.

Any influencers who are cast into similar situations should learn from her on how she turns adversity into opportunities.

Instagram: @bellywellyjelly
Facebook: @bellywellyjelly
Twitter: @bellywellyjelly
YouTube: @christabelchuahy
Website: bellywellyjelly.com

Followers: 255K
Niche: Beauty, Fashion, Travel

Email: hello@bellywellyjelly.com

7. Daniel Ang

Daniel Ang Food Blogger

In 2008, Daniel Ang started blogging under Singapore Press Holding as part of their celebrity blogging team. After 3 years and being an avid lover of food, he started his website DanielFoodDiary.com.

Today, DanielFoodDiary is one of Singapore’s most visited food and influencers blog and clock up to 2 million page views per month. Outside of food, Daniel is both a lecturer and presenter and specializes in Mass Communications and Social Media.

As quoted from him, his source of inspiration would be Moses Lim which he still talk and learn from till today.

Instagram: @danielfooddiary
Facebook: @DanielFoodDiary
YouTube: @danielfooddiary
Twitter: @danielfooddiary
Pinterest: @danielfooddiary
Website: danielfooddiary.com

Followers: 238K
Niche: Food

Email: danielfooddiary@gmail.com

8. Desmond Tan

Local Celebrity Desmond Tan

At age 32, Desmond Tan is one of the current and most popular leading male artistes and actors in Mediacorp. His birthday falls on the exact month of Singapore’s birthday, August 19.

His debut in acting came in 2007 when he finished runner-up in Star Search 2007. He was immediately awarded a contract where he starts his acting career with smaller roles in various Channel 8 drama.

Desmond is currently the 3rd most popular influencer based on Instagram followers among the 8 dukes of Caldecott Hill, trailing behind Romeo Tan and the late Aloysius Pang.

Do you know that Desmond Tan served as a Commando Officer during his National Service?

Instagram: @thedesmondtan
Facebook: @thedesmondtanpage
Twitter: @thedesmondtan
Website: thedesmondtan.net

Followers: 227K
Niche: Beauty, Fitness, Travel

Email: thedesmondtan@gmail.com

9. Fiona Xie

Fiona Xie Female Instagram Influencer Singapore

Fiona Xie is an actress, show host and influencer in Singapore. She started her working career at a young age of 15 when she appears in multiple prints and commercials.

Her breakthrough in her acting career came in 2001 when she won both the Best Newcomer and the top 10 Most Popular Female Artistes award in the same year.

Today, she is the only Singapore actress who has gone overseas and starred in an acting role in Hollywood Film Crazy Rich Asians.

In her Instagram posts, she can be seen living her life similar to her role in Crazy Rich Asians.

Instagram: @xplacidacidx
Facebook: @xplacidacidx
Twitter: @placidacid

Followers: 268K
Niche: Acting, Beauty, Fashion, Lifestyle

Email: fiona@placidacid.com

10. Jason Chee

Online Social Media Influencer Jason Chee

Hailing from Singapore, Jason Chee is a professional fitness trainer and model. Among the male social media influencers in Singapore, he has a body physique that most men would just dream but never achieve.

His most recent awards include Manhunt Singapore 2012 and Manhunt International 2012. Jason also owns a Youtube Channel Fit O’Clock where he shares videos of the correct type of workout and local food.

With a whopping 334K followers on Facebook, Jason Chee is one of Singapore’s most popular fitness influencers.

Instagram: @thejasonchee
Facebook: @Jason.Chee.Official
YouTube: @FitO’Clock

Followers: 42.8K
Niche: Fitness

Email: iamjasonch33@gmail.com

11. Jayley Woo

Jayley Woo Instagram Influencer Singapore

How many times have you mistaken Jayley Woo with Hayley Woo who is her identical twin sister? On social media platforms, Jayley loves sharing photos of her on overseas trips and family outings.

As one of the youngest Singaporean celebrities, she won the Top 10 Most Popular Female Artistes for the years 2016 and 2017.

Her various touching posts on Instagram with Aloysius Pang makes us realize that life is really short and we should treasure each day as it comes.

Catch Jayley on theatres next year where she will be starred in the movie Late Night Ride.

Instagram: @jiaqiwoo
Facebook: @JayleyWooJiaqi
YouTube: @JayleyWooJiaqi
Twitter: @jiaqiwoo

Followers: 351K
Niche: Beauty, Fashion, Food, Lifestyle, Travel

Email: woojiaqi@hotmail.com

12. Jeanette Aw

Jeanette Aw Famous Influencer Singapore

Jeanette Aw needs no introduction. This is evident based on her statistics of 1.4 million followers on Facebook and 389K on Instagram.

She is one of the most popular and high-profile key opinion leaders and influencers in Singapore.

Besides a record winning 29 awards under her belt, she also has the time to write and publish 2 books Jeanette Aw: Definitions and Sol’s World: Somebody to Love.

During her free time, Jeanette enjoys taking photos of her food and travel trips. J-Code, a minimalist website design, is where she shares stories, inspirations and life in general.

Instagram: @JeanetteAw
Facebook: @JeanetteAw
YouTube: @JeaniusSG
Twitter: @jeanette_aw
Website: jcode.sg

Followers: 391K
Niche: Beauty, Food, Lifestyle

Email: info.jcode@gmail.com

13. JianHao Tan

Jianhao Tan YouTuber Influencer Singapore

JianHao Tan is Singapore No.1 YouTuber, over 3 million people have subscribed to his channel. He is the CEO and founder of Titan Digital Media which specializes in creating personalized content for marketing needs.

JianHao most prominent appearance to date would be that his videos appear in the movie Men In Black: International.

Outside of work, he started a charity organization The JianHao Tan Foundation which focuses on improving the lives of needy at the orphanages.

Based on YouTube earnings alone, it was widely reported that he is racking in 6 digits income in the year 2018.

Instagram: @thejianhaotan
Facebook: @thejianhaotan
YouTube: @teenageguruz
Twitch: @thejianhaotan
Twitter: @thejianhaotan

Followers: 644K
Niche: Acting, Lifestyle

Email: business@thejianhaotan.com

14. Joanna Lim

Joanna Lim NOC and Influencer Singapore

Actress, model and social media influencer Joanna Lim, is currently 29 years old and is also better known to be one of the cast members of Night Owl Cinematics.

In her videos on NOC, her roles often portray her as aloof and intimidating.

As a matter of fact, she’s one of the most affectionate and amicable people on the team. Like all other influencers in Singapore, she is often seen endorsing products ranging from tonic drinks to pillows.

Do you know that Joanna has contemplated taking her life at the age of 21 when she felt that no one loved or understood her at that time?

Joanna is currently attached to Gabriel and he can also be found on Instagram @yapitsme.

Instagram: @joannalhs
Facebook: @JoannaLimHuiShan
Twitter: @joannalhs

Followers: 245K
Niche: Beauty, Health, Travel

Email: joanna@noc.com.sg

15. Joanne Peh

Singapore Famous TV, Actress, Influencer Joanne Peh

Known for her flawless skin and light makeup, Joanne Peh is often seen promoting various beauty products and brands on her social media platforms.

Before signing up as an artiste with Mediacorp, she participated in Miss Singapore Universe 2002, winning the title of Miss Elegant and Miss Personality at the same time.

Before meeting her current husband Qi Yiwu, she was on a 4-year relationship with American TV and host Bobby Tonelli.

As a highly sought after KOL in Singapore, she’s often seen jetting around to many countries, participating in numerous social events and occasions.

Joanne Peh also often shares details of her traveling experience on her website – joannepeh.com.

Instagram: @joannepeh
Facebook: @joannepehprofile
Twitter: @joannepeh
Website: joannepeh.com

Followers: 323K
Niche: Beauty, Lifestyle

Email: joannepeh.email@gmail.com

16. Julie Tan

Julie Tan Singaporean Influencer

Julie Tan is a well-known lifestyle influencer and actress from
Singapore. Her endearing and affectionate smile has captured the hearts of many fans.

She has the knacks of taking photos with beautifully crafted scenic backgrounds.

She was also on the receiving end of a horrendous relationship with her boyfriend when she was subjected to both physical and verbal abuse.

Julie Tan was born in Malaysia but has attained Singapore Citizenship. she has ended the acting contract with MediaCorp and is looking to China to advance her career.

Instagram: @julietan_cxq
Facebook: @JulieTanOfficial
YouTube: @JulieTanTopic
Twitter: @julietan_cxq

Followers: 288K
Niche: Lifestyle, Travel

Email: admin@1wolfentertainment.com

17. Melissa Celestine Koh

Melissa Celestine Koh Singapore Online Social Media Influencer

In the world of online influencers, Melissa Celestine Koh is one of the few which has consistent and large followings across many social media platforms.

As a driven and passionate blogger, it has led her to work with many reputable brands such as Coach, Dior and Kate Spade.

Melissa also understands the importance of giving back to the opportunity through her roles as ambassadors for Earth Hour & WWF.

Melissa is also the founder of Runafter and Somedaysathome which retails beauty, fashion and lifestyle products.

Instagram: @melissackoh
Facebook: @melissackoh
YouTube: @melissacelestinekoh
Twitter: @melissackoh
Pinterest: @melissackoh
Website: melissackoh.com

Followers: 266K
Niche: Beauty, Fashion, Lifestyle, Travel

Email: contact@melissacelestinekoh.com

18. Mongchin Yeoh

MongChin Yeoh Beauty and Travel Influencer Singapore

Mongchin Yeoh, better known to us as @Mongabong through her social media handles, is a full-time student, influencer, blogger and Youtuber.

As narrated by Mong, her popularity soared when she started doing freelance modeling for blog shops during her schooling days.

She is an avid traveler where she will be posting on cafe-hopping trips to food fest.  Her popular make-up video tutorials are some of the popular videos that you can find on Youtube in Singapore.

She is also known to love Singapore and you would bet that she would be attending the National Day Parade this year. Mong is married to Matthias Lim in March, 2019.

Instagram: @mongabong
Facebook: @mongchin
YouTube: @ymongchin
Website: mongabong.com

Followers: 254K
Niche: Beauty, Travel

Email: hello@mongabong.com

19. Naomi Neo

Naomi Yeo Singapore Social Media Influencer

Naomi Neo is the most popular Youtube female channel in Singapore with over 400K subscribers, joined in Dec 2019.

With videos such as Vlogs, Skits, DIY Tutorials and more, she is one of the most versatile influencers on social media platforms.

Her latest video – Always & Forever | Naomi Neo’s Wedding Film has surpassed over 200K views. Naomi is currently married and her baby son is often seen with her together on her online posts.

Instagram: @naomineo_
Facebook: @therealnaomineo
YouTube: @NaomiNeo
Twitter: @naomineo_
Website: naomineo.com

Followers: 615K
Niche: Beauty, Fitness Parenting, Travel

Email: business@naomineo.com

20. Peishi Soh

Peishi Soh Blogger and Influencer Singapore

Peishi is a content creator, lifestyle blogger and Youtuber in Singapore. She first started blogging in the year 2011 and her first post was on the review of Koji Spring Heart Liquid Eyeliner.

Blessed with good looks, the Republic Singapore graduate has worked with top brands such as Disney and Love Bonito. Peishi plays the character Lesley in her cameo tv appearance in Mediacorp’s Channel 5 drama series “Lion Mum”.

Instagram: @speishi
Facebook: @speishi
YouTube: @SPEISHI
Twitter: @speishi
Website: speishi.blogspot.com

Followers: 347K
Niche: Beauty, Food, Lifestyle, Travel

Email: speishi@hotmail.com

21. QiuTing Hong

QiuTing Hong Instagrammer Singapore

At a young age of 17, Qiu Qiu has already started in modeling and beauty pageants before becoming one of the top influencers in Singapore.

4 years later and at the age of 21, she enters the world of blogging where she covers her daily life activities.

Being a top influencer comes with additional benefits, brands and companies started pouring in and the total sponsored value for her wedding went up to approximately $25,000.

Qiu Qiu has recently given birth to her third child and will there be a fourth one?

Instagram: @bongqiuqiu
Facebook: @bongqiuqiu
YouTube: @bongqiuqiu
Website: bongqiuqiu.blogspot.com

Followers: 290K
Niche: Beauty, Lifestyle, Parenting

Email: qiutinger@gmail.com

22. Rebecca Lim

Rebecca Lim Influencer

Winners in Star Awards, Asian Television Awards and PPCTV Awards, Singaporean celebrities Rebecca Lin has won them all. She is bilingual and acted in both English and Chinese drama.

Rebecca was working as a freelance actress while studying for an Accountancy Degree at Singapore Management University. She has also appeared in numerous TV commercials such as Mercedes-Benz, Goldheart and Swiss.

Do you know Rebecca Lim has won the Miss Photogenic award in Miss Singapore Universe 2005?

Instagram: @limrebecca
Facebook: @RebeccaLimHuiLing
Twitter: @limrebecca

Followers: 375K
Niche: Beauty, Fashion, Lifestyle

Email: rebeccalimfanclub@gmail.com

23. Roseanne Tang

Roseanne Tang Lifestyle Blogger & Influencer

Roseanne Tang is a blogger and beauty influencer, holding an IMA diploma from the London School of Beauty & Make-Up.

Founder of both bloomkitbeauty and bloombyroseanne, both business provides beauty products and make-up classes.

Her self-made videos are very well-received and some of them reach over the 1 million views mark. Aspiring make-up artists often turn to her social media platforms to look for inspirations in their field of work.

As a micro influencer in Singapore, Roseanne is an inspirational person and she often says “You can only feel beautiful when you yourself believe that you are”.

Instagram: @roseannetangrs
Facebook: @roseannetangrs
YouTube: @roseannetangrs
Twitter: @roseannetangrs
Website: roseannetangrs.com

Followers: 14.3K
Niche: Beauty, Lifestyle

Email: roseannetangrs@gmail.com

24. Seth Lui

Seth Lui Social Media Influencer Singapore

Seth Lui owns and runs a very successful food, travel and nightlife online food publication. The website alone garners over 1 million unique visitors and over 2.7 million page views each month.

If you are into food, then Seth Lui would definitely ring a bell. Besides food reviews and advertorial, Seth also writes about ways to start a F&B blog and restaurants in Singapore.

The sheer amount of information on the website makes Seth, who used to be a freelance photographer, also one of the authority influencer in the world of food.

Food is not just about eating, it essentially enables us to stay connected with our loved ones. To capture your audience, you must first capture their stomach.

Instagram: @sethluicious
Facebook: @sethluimarketing
YouTube: @SETHLUI.com
Twitter: @sethlui
Website: sethlui.com

Followers: 113K
Niche: Food

Email: Seth@sethlui.com

25. Sylvia Chan

Online Social Influencer Sylvia Chan

Sylvia Chan is one of the co-founders of Night Owl Cinematics (NOC) which is a Youtube Channel that focuses on local short comedy skits and music videos.

Their huge success came when one of their YouTube videos – Shit Singaporean Girlfriends Say went viral.

Collaborations with companies started pouring in and they are inundated with requests that they can cope with, and as a result, they decide to go full-time into YouTube. Sylvia is born in Malaysia but received her education right here in Singapore.

In her second year of her Junior College, she was diagnosed with clinical depression after the passing of her grandmother.

Sylvia and NOC were awarded Influencer of the Year by Gushcloud in 2016 and she is married to her Ryan which is also the co-founder of NOC.

To the shock of many fans, Ryan and Sylvia announced on their YouTube video on 31 May that they have applied for a divorce on March 20, 2020.

Instagram: @sylsylnoc
Facebook: @Nightowlcinematics
YouTube: @RyanSylvia
Twitter: @ryansylvianoc
Website: noc.com.sg

Followers: 243K
Niche: Beauty, Food, Travel

Email: sylvia@noc.com.sg

26. Taufik Batisah

Singapore Male Social Influencer Taufik Batisah

MTV Asia Awards Favourite Artist Singapore winner Taufik Batisah singing career first started when he came in first in reality TV series Singapore Idol.

Taufik is also a Singaporean local actor and has held numerous performances in Singapore, Malaysia, Indonesia, London and his progression to stardom can be seen compared to the days as a singer in local band Bonafide.

Besides being one of the top singers in Singapore, he is also the founder of CHIX Hot Chick which sells Nashville Hot Chicken in 1 Jln Pisang, Singapore.

His notable achievements amongst all influencers Singapore is commendable and include sweeping 4 awards at the inaugural Anugerah Planet Muzik 2015.

Instagram: @taufikbatisah
Facebook: @TaufikBatisah
Twitter: @taufikbatisah
Website: taufikbatisah.net

Followers: 351K
Niche: Food, Musician

Email: alison@hyperecords.com

27. Chin Tung Sheng

Tung Sheng Chin Social Influencer Singapore

As a social influencer, Chin Tung Sheng’s versatility when it comes to being a lifestyle influencer is immense.

The fast and furious cars, luxury goods, rubbing shoulders with the famous and paid overseas trip. He is everything that an influencer would wish for.

Chin graduated with a diploma in Business and Law from Kaplan Singapore and also does freelance acting during his free time.

His golden advice for all aspiring Instagrammers “If your goal is to showcase your photography, it’s essential that the photos you post look really good. It’s far better to post nothing than to post a bad photo.”

Instagram: @tungsheng.sg
YouTube: @TungSheng

Followers: 368K
Niche: Lifestyle

Email: chintungsheng@yahoo.com.sg

28. Wendy Cheng

Wendy Cheng Singapore Micro Influencer

Influencer and Youtuber Wendy Cheng has a resume that many of her peers would envy.

She is better known online as XiaXue and has done work with some of the biggest names in the industry, including Japanese sushi company Sakae Holdings, skincare specialist Carragheen and petrol company Caltex.

Wendy is one of the top Singapore female influencers and her career in this business started way before influencer marketing is a thing.

The youngest of two children born to an antique dealer and property agent, XiaXue first started blogging in 2013 and graduated from Singapore Polytechnic with a diploma in Mass Media.

Her notable achievements including winning the Region Best and Influential Blog award and is currently married to Mike Sayre.

Instagram: @xiaxue
Facebook: @Xiaxue.sg
YouTube: @Xiaxue
Twitter: @xiaxue
Website: xiaxue.blogspot.com

Followers: 602K
Niche: Beauty, Lifestyle, Parenting

Email: xiaxue@gmail.com

29. Yoyo Cao

Female Online Social Influencer Yoyo Cao

Her endorsement business is only three years old, but it has attracted the kind of international publicity that any other influencers can only dream of.

Yoyo Cao affection for her business spurred her to launch YOYOKULALA (www.yoyokulala.com) which provides a platform for readers to update themselves on all things fashion, beauty, culture and lifestyle.

Keep your eyes peeled on the various high fashion brands like Chanel, Gucci, Fendi, Dior and Louis Vuitton that she has endorsed and collaborated with.

Born and raised in Singapore, Yoyo Cao has appeared on numerous editions of Vogue and Harper’s Bazaar and Elle Singapore cover girl.

YoYo Cao is married to Matthews Chang, Co-Founder of TOKIGAMES, and has a son named Lucas whom she announced on a post on Instagram.

Instagram: @yoyokulala
Facebook: @yoyokulala
Website: yoyokulala.com

Followers: 398K
Niche: Beauty, Fashion, Lifestyle, Travel

Email: contact@yoyokulala.com

30. YuYu Monster

YuYu Monster Singapore Instagram Influencer

At the age of 20, while most of her peers are just making inroads in their influencer careers, YuYu Monster is already one of the top fashion influencers in Singapore.

Also know to many to her followers as YuYu, She is one of the very few, who utilize Twitch as a platform to showcase her content and daily activities.

Born in Singapore, she is also a highly sought after figure in the United States where she attends meet-and-greet sessions and anime expos.

Her distinct rainbow-colored hair with big anime eyes has won many fans, especially male fans who are into Japanese anime.

Instagram: @yuyu.monster
Facebook: @yuyumonsterr
YouTube: @yuyumonster
Twitch: @yuyumonster
Twitter: @yuyupotato

Followers: 220K
Niche: Fashion, Gaming

Email: yuyupinkmonster@gmail.com

Special Mention Influencers

Are you aware that more than 85 percent of consumers trust an influencer’s recommendation over a brand?

As with almost all brands and businesses, the sole reason for existence is to make a profit. Customers find these brands less trustworthy as they are aware that the information they find might not be true to a certain extent.

If you’re looking to learn what upcoming social media influencers have been doing and how you can emulate their success, this section is for you.

1. Janice Fion

Female Influencer: Janice Fion

Vivacious in looks and personality, Janice Fion is a dynamic woman with a penchant for traveling and exploration. With a career spanning over 10 years, Janice is now an established and veteran model and influencer in Singapore

She also dabbles in some part-time acting for MediaCorp and owns Starry Beaute, a beauty parlour located in Singapore. As an avid traveler, she also enjoys going on road trips and discover new concept cafes.

Some of the brands Janice has worked with include Socash, Timsun Tire, St. Ives, Jellys Singapore, and many more.

Instagram: @janicefion
Facebook: @janice.fion
YouTube: @JaniceFion
Twitter: @janicefion

Followers: 7.1K
Niche: Actress, Model

Email: janicefion.freelancemodels@gmail.com

2. Felyn Poh

Singapore Instagram Influencers: Felyn Poh

Being one who is true to herself, down to earth, cheery and transparent to the world, Felyn Poh known as heyitsfel, has been posting contents mostly on lifestyle, beauty and fashion. Little did she know she’s heading towards being KOL.

She has been working with marketing agencies like Partipost and also being invited to join Faves which gives her opportunities to collaborate with brands like Loacker, Ricola, Youtrip, Guardian, Rohto Eye Drops, etc.

Till date, she is being approached by brands from time to time for collaboration opportunities and that includes beauty/ skincare as well as fashion brands such as TheFaceShop, Jorubi, Gaston Luga, Simple Skincare, etc. She is also a Fashion Ambassador of Shopee too and was also selected to review Innisfree skincare products by Stylekorean Global, the Number 1 K-beauty skincare/beauty online shop. What are the odds?

Instagram: @heyitsfel

Followers: 2.1K
Niche: Beauty, Fashion, Lifestyle

Email: xheyitsfel@gmail.com

Questions on Influencer Marketing

In this section, we’re going to share the frequently asked questions on influencer marketing.

So if you’re ready to get more from your influencer marketing campaigns, this section is what you’re looking for.

How do you become an influencer?

Here are some of the steps you could take to become a successful influencer in your niche:

  • Be passionate and motivated: If you’ve no interest in your work, you’re most likely to change directions and move on to something else down the road. Find something you love doing and you’re most likely to stick to it.
  • Identify your niche: Are you looking to become a fitness, beauty or lifestyle influencer? Have a clear goal helps you to become an authority figure in your niche rather than just another person in a broad niche.
  • Focus on 1-2 social media platforms: Rather than using your resources across multiple platforms, you should focus on the platform your audience is using. For example, TikTok would be an ideal platform if you are targeting younger teens.
  • Be consistent: Post content consistently will enable you to maintain communication with your audience and increase your reach. If you know that you’ll be away for some time, you can prepare the scheduled posts in advance. For example, Facebook allows you to create a post and schedule it to publish on your Page at a later date.
  • Have a website designed: Different people have different preferences and that includes the platforms they use to search for you and your services. Having a well-designed website provide the platform for your prospects to find you from Google Search and also a valuable tool for you to build on your brand.

How Much Do Influencers Make Per Post or Per Year?

The amount of money an influencer made would typically be dependent on the following:

  • The niche you are in
  • The number of followers you have
  • The engagement rates of your audience
  • Your negotiation skills

These are 4 of the most important metrics to determine the income of an influencer.

Average micro-influencers can make anywhere from a few thousand dollars per month.

While influencers with up to 1 million followers or more, we can be looking at rates of at least $25,000 per month.

If you are the top of the game, Kim Kardashian’s reported rates are around $500,000 per post.

This is one of the easiest ways to earn money as the images and content are normally provided by the advertiser.

What are the Different Tiers of Influencers?

In the influencer marketing industry, the classifications of influencers are based on the number of followers.

Here are the different types of influencers:

  • Mega-Influencers: 1,000,000 & more followers
  • Macro-Influencers: 100,000 – 1,000,000 followers
  • MidTier-Influencers: 20,000 – 100,000 followers
  • Micro-Influencers: 5,000 – 20,000 followers
  • Nano-Influencers: 1,000 – 5,000 followers

Should I Artificially Boost my Instagram Account?

When you first started, it’s very hard to resist the temptations of boosting your social media accounts.

Avoid falling to the pitfall and risk getting your accounts banned overnight.

Before you thought of boosting your Instagram profile, you should refer to the studies released by HypeAudit which is an AI powered analytics that helps to get insights about your audience.

Half of Singaporean Influencers Artificially Boost Followers, Comments

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We hope you love this article on influencer marketing.

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