Bella Koh better known as @catslavery is married to lecturer Terence Yeung whom she met at a school canteen. Her husband is 11 years older than her but love transcends all and she has always been attracted to older men.
She is also the founder of Slowhouse which is the destination of conscious living through organic and sustainable produce.
This famous key opinion leader is passionate about cooking and is constantly excited and curious about everything.
She is currently a mother of 1 daughter together with her loving husband.
Benjamin Kheng is a Singaporean musician, actor and is also one of the members of The Sam Willows. He is a former national swimmer which explains his good physique.
Their’s single, Take Heart, has previously reached the no.1 spot in Singapore iTunes Charts. Catch glimpses of him on his Instagram where he shares details of the latest music, running and swimming regime and more.
Carrie Wong is both a Mediacorp actress and influencer with large followings on her Instagram account. She last graduated from Nanyang Polytechnics with a diploma in Hospitality and Tourism Management.
Carrie was discovered through Mediacorp Channel U reality TV competition Hey Gorgeous.
Being one of the top influencers in Singapore does not spare her embarrassment as she is recently embroiled with a text scandal with Ian Fang while she is having a relationship with another guy.
To err is human and both have moved on from this episode. She is only age 25 and has a bright future in the world of influencers.
In 2008, Daniel Ang started blogging under Singapore Press Holding as part of their celebrity blogging team. After 3 years and being an avid lover of food, he started his website DanielFoodDiary.com.
Today, DanielFoodDiary is one of Singapore’s most visited food and influencers blog and clock up to 2 million page views per month. Outside of food, Daniel is both a lecturer and presenter and specializes in Mass Communications and Social Media.
As quoted from him, his source of inspiration would be Moses Lim which he still talk and learn from till today.
Hailing from Singapore, Jason Chee is a professional fitness trainer and model. Among the male social media influencers in Singapore, he has a body physique that most men would just dream but never achieve.
His most recent awards include Manhunt Singapore 2012 and Manhunt International 2012. Jason also owns a Youtube Channel Fit O’Clock where he shares videos of the correct type of workout and food.
With a whopping 334K followers on Facebook, Jason Chee is one of Singapore’s most popular fitness influencers.
JianHao Tan is Singapore No.1 YouTuber, over 3 million people have subscribed to his channel. He is the CEO and founder of Titan Digital Media which specializes in creating personalized content for marketing needs.
JianHao most prominent appearance to date would be that his videos appear in the movie Men In Black: International.
Outside of work, he started a charity organization The JianHao Tan Foundation which focuses on improving the lives of needy at the orphanages.
Based on YouTube earnings alone, it was widely reported that he is racking in 6 digits income in the year 2018.
Actress, model and social media influencer Joanna Lim, is currently 29 years old and is also better known to be one of the cast members of Night Owl Cinematics.
In her videos on NOC, her roles often portray her as aloof and intimidating.
As a matter of fact, she’s one of the most affectionate and amicable people on the team. Like all other influencers in Singapore, she is often seen endorsing products ranging from tonic drinks to pillows.
Do you know that Joanna has contemplated taking her life at the age of 21 when she felt that no one loved or understood her at that time?
Joanna is currently attached to Gabriel and he can also be found on Instagram @yapitsme.
Peishi is both a lifestyle blogger and Youtuber in Singapore. She first started blogging in the year 2011 and her first post was on the review of Koji Spring Heart Liquid Eyeliner.
Blessed with good looks, the Republic Singapore graduate has worked with top brands such as Disney and Love Bonito. Peishi plays the character Lesley in her cameo tv appearance in Mediacorp’s Channel 5 drama series “Lion Mum”.
Winners in Star Awards, Asian Television Awards and PPCTV Awards, Singaporean celebrities Rebecca Lin has won them all. She is bilingual and acted in both English and Chinese drama.
Rebecca was working as a freelance actress while studying for an Accountancy Degree at Singapore Management University. She has also appeared in numerous TV commercials such as Mercedes-Benz, Goldheart and Swiss.
Do you know Rebecca Lim has won the Miss Photogenic award in Miss Singapore Universe 2005?
Roseanne Tang is a blogger and beauty influencer, holding an IMA diploma from the London School of Beauty & Make-Up.
Founder of both bloomkitbeauty and bloombyroseanne, both business provides beauty products and make-up classes.
Her self-made videos are very well-received and some of them reach over the 1 million views mark. Aspiring make-up artists often turn to her social media platforms to look for inspirations in their field of work.
As a micro influencer in Singapore, Roseanne is an inspirational person and she often says “You can only feel beautiful when you yourself believe that you are”.
Sylvia Chan is one of the co-founders of Night Owl Cinematics (NOC) which is a Youtube Channel that focuses on local short comedy skits and music videos.
Their huge success came when one of their YouTube videos – Shit Singaporean Girlfriends Say went viral.
Collaborations with companies started pouring in and they are inundated with requests that they can cope with, and as a result, they decide to go full-time into YouTube. Sylvia is born in Malaysia but received her education right here in Singapore.
In her second year of her Junior College, she was diagnosed with clinical depression after the passing of her grandmother.
Sylvia and NOC were awarded Influencer of the Year by Gushcloud in 2016 and she is married to her Ryan which is also the co-founder of NOC.
To the shock of many fans, Ryan and Sylvia announced on their YouTube video on 31 May that they have applied for a divorce on March 20, 2020.
MTV Asia Awards Favourite Artist Singapore winner Taufik Batisah singing career first started when he came in first in reality TV series Singapore Idol.
Taufik is also a Singaporean actor and has held numerous performances in Singapore, Malaysia, Indonesia, London and his progression to stardom can be seen compared to the days as a singer in local band Bonafide.
Besides being one of the top singers in Singapore, he is also the founder of CHIX Hot Chick which sells Nashville Hot Chicken in 1 Jln Pisang, Singapore.
His notable achievements amongst all influencers Singapore is commendable and include sweeping 4 awards at the inaugural Anugerah Planet Muzik 2015.
As a social influencer, Chin Tung Sheng’s versatility when it comes to being a lifestyle influencer is immense.
The fast and furious cars, luxury goods, rubbing shoulders with the famous and paid overseas trip. He is everything that an influencer would wish for.
Chin graduated with a diploma in Business and Law from Kaplan Singapore and also does freelance acting during his free time.
His golden advice for all aspiring Instagrammers “If your goal is to showcase your photography, it’s essential that the photos you post look really good. It’s far better to post nothing than to post a bad photo.”
Influencer and Youtuber Wendy Cheng has a resume that many of her peers would envy.
She is better known online as XiaXue and has done work with some of the biggest names in the industry, including Japanese sushi company Sakae Holdings, skincare specialist Carragheen and petrol company Caltex.
Wendy is one of the top Singapore female influencers and her career in this business started way before influencer marketing is a thing.
The youngest of two children born to an antique dealer and property agent, XiaXue first started blogging in 2013 and graduated from Singapore Polytechnic with a diploma in Mass Media.
Her notable achievements including winning the Region Best and Influential Blog award and is currently married to Mike Sayre.
Her endorsement business is only three years old, but it has attracted the kind of international publicity that any other influencers can only dream of.
Yoyo Cao affection for her business spurred her to launch YOYOKULALA (www.yoyokulala.com) which provides a platform for readers to update themselves on all things fashion, beauty, culture and lifestyle.
Keep your eyes peeled on the various high fashion brands like Chanel, Gucci, Fendi, Dior and Louis Vuitton that she has endorsed and collaborated with.
Born and raised in Singapore, Yoyo Cao has appeared on numerous editions of Vogue and Harper’s Bazaar and Elle Singapore cover girl.
YoYo Cao is married to Matthews Chang, Co-Founder of TOKIGAMES, and has a son named Lucas whom she announced on a post on Instagram.
Are you aware that more than 85 percent of consumers trust an influencer’s recommendation over a brand?
As with almost all brands and businesses, the sole reason for existence is to make a profit. Customers find these brands less trustworthy as they are aware that the information they find might not be true to a certain extent.
If you’re looking to learn what upcoming social media influencers have been doing and how you can emulate their success, this section is for you.
1. Janice Fion
Vivacious in looks and personality, Janice Fion is a dynamic woman with a penchant for traveling and exploration. With a career spanning over 10 years, Janice is now an established and veteran model and influencer in Singapore
She also dabbles in some part-time acting for MediaCorp and owns Starry Beaute, a beauty parlour located in Singapore. As an avid traveler, she also enjoys going on road trips and discover new concept cafes.
Some of the brands Janice has worked with include Socash, Timsun Tire, St. Ives, Jellys Singapore, and many more.
Serene Koh, also known as Xiang Ting has been blogging during her schooling days since 2008. Fast forward, she’s now a Financial Consultant which believes in helping Millennials to get out of the Sandwich Generation.
Till date, her blog is still garnering a 5-digits unique passive monthly views. She also shares Businesses infographic on her Instagram.
Apart from work meetings, she can often be spotted outdoor doing fitness activities, reading a book at the cafe/library and, singing at an open mic session.
In 2016, Stephanie Ler competed in her first pageant and won herself two titles – Miss Bikinis Asia Singapore 1st Runner Up & Miss Flawless Skin. Since then, it has opened doors for her in the modeling, hosting and events scene, which then kick started her presence as a social media influencer.
She graduated from the University at Buffalo in 2017 as a Communication major, achieving both Dean’s List and Latin Honors in her time there. Stephanie is now working at one of the top healthcare companies in Singapore, focusing on business development & account management.
Stephanie has worked with many brands, both big and small, with recent notable clienteles like Daniel Wellington, St. Ives, Loacker, Zoukout, Yeo’s and Kellogg’s.
Ryan Chung, also known as Krayon, is a vibrant individual that enjoys partaking in various activities to build up his online portfolio while entertaining his followers. He enjoys streaming online games such as Vainglory and Mobile Legends on viewing-sharing sites like Youtube and Twitch, garnering thousands of views and hundreds of subscribers and followers on both platforms.
He has collaborated with many huge brands such as Shopee, Ezbuy and Brandy J to promote their campaigns on Instagram, as well as helped smaller online start-up retail stores like @flyingxsg to garner sales for their products.
As an individual, Ryan is currently pursuing an undergraduate degree in Business Administration (Accounting) in the National University of Singapore while also working part-time as a financial advisor under Manulife.
Even though he only has a thousand followers on Instagram, he makes an effort to participate actively in a multitude of social events such as freshman orientation projects, joining many dance classes and clubs to pursue his passion for dancing or even having fun interacting with his viewers through his streams!
In this section, we’re going to share the frequently asked questions on influencer marketing.
So if you’re ready to get more from your influencer marketing campaigns, this section is what you’re looking for.
How do you become an influencer?
Here are some of the steps you could take to become a successful influencer in your niche:
Be passionate and motivated: If you’ve no interest in your work, you’re most likely to change directions and move on to something else down the road. Find something you love doing and you’re most likely to stick to it.
Identify your niche: Are you looking to become a fitness, beauty or lifestyle influencer? Have a clear goal helps you to become an authority figure in your niche rather than just another person in a broad niche.
Focus on 1-2 social media platforms: Rather than using your resources across multiple platforms, you should focus on the platform your audience is using. For example, TikTok would be an ideal platform if you are targeting younger teens.
Be consistent: Post content consistently will enable you to maintain communication with your audience and increase your reach. If you know that you’ll be away for some time, you can prepare the scheduled posts in advance. For example, Facebook allows you to create a post and schedule it to publish on your Page at a later date.
Have a website designed: Different people have different preferences and that includes the platforms they use to search for you and your services. Having a well-designed website provide the platform for your prospects to find you from Google Search and also a valuable tool for you to build on your brand.
How Much Do Influencers Make Per Post or Per Year?
The amount of money an influencer made would typically be dependent on the following:
The niche you are in
The number of followers you have
The engagement rates of your audience
Your negotiation skills
These are 4 of the most important metrics to determine the income of an influencer.
Average micro-influencers can make anywhere from a few thousand dollars per month.
While influencers with up to 1 million followers or more, we can be looking at rates of at least $25,000 per month.
If you are the top of the game, Kim Kardashian’s reported rates are around $500,000 per post.
This is one of the easiest ways to earn money as the images and content are normally provided by the advertiser.
What are the Different Tiers of Influencers?
In the influencer marketing industry, the classifications of influencers are based on the number of followers.
Here are the different types of influencers:
Mega-Influencers: 1,000,000 & more followers
Macro-Influencers: 100,000 – 1,000,000 followers
MidTier-Influencers: 20,000 – 100,000 followers
Micro-Influencers: 5,000 – 20,000 followers
Nano-Influencers: 1,000 – 5,000 followers
Should I Artificially Boost my Instagram Account?
When you first started, it’s very hard to resist the temptations of boosting your social media accounts.
Avoid falling to the pitfall and risk getting your accounts banned overnight.
Before you thought of boosting your Instagram profile, you should refer to the studies released by HypeAudit which is an AI powered analytics that helps to get insights about your audience.
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