Top 30 Influencers in Singapore.

At it’s core, an influencer is someone who influences another someone via social media platforms or websites. Influencer marketing is about taking the concept of celebrity endorsements and integrate it into today’s modern online marketing.

Being an established and authority figure in their field of work, they are also known as content creators in which content is churned out regularly to reach out to a wider audience. In today’s context, influencers are using Instagram, Facebook, Twitter, and other social media platforms to build up their followers and subscribers.

Social media influencers typically collaborate with brands or businesses to market and promote their products and services. In Singapore, there’s already known statistics of aspired millennials choosing influencer as their next career choice.

These young individuals have grown accustomed to watching their favorite influencers on social media platforms and hoping to emulate their success. We have rounded up and brought in together 30 top influencers in Singapore. Instagrammers to Youtubers; Male to Female Influencers; Famous Bloggers to Micro-Influencers; Entrepreneurs to TV Stars.

They are experts in using social media platforms to establish cult-like followings. Read on and find out for yourself which influencers make the list of our top 30 influencers in Singapore.

Our List of Top 30 Influencers in Singapore

1. Andrea Chong

Singapore’s very own Andrea Chong, made her first foray into the blogger scene in 2013 when she is looking for an alternative platform to promote one of her YouTube series. This transition turns out to her the best decision made in her career and propelled her to be one of the most popular influencers today.

While she was doing some modeling at the side, she was also pursuing a degree in English Literature at Nanyang Technological University Singapore. Besides her love for fashion, beauty, and travel, she is both the founder of Digital Advertising Agency DC Creative and the well-known blogger behind dreachong.com.

Some of her big-name clientele includes brands like Adidas, Calvin Klein, Forever 21, Michael Kors, Uniqlo and more.

Social Media Platforms and Websites:

Instagram: https://www.instagram.com/dreachong/
Facebook: https://www.facebook.com/dreachongofficial/
Twitter: https://twitter.com/dreachong
YouTube: https://www.youtube.com/channel/UC-_TWyKHpUqoM7RMC2mXONA
Pinterest: https://www.pinterest.com/grrbeav/dreachong/
Website: http://www.dreachong.com/

Followers: 306K
Niche: Beauty, Fashion, Lifestyle

Email: hello@dreachong.com

2. Aurelia Ng

Aurelia Ng, her real name but better known to us as Aurelia Hathaway, is a NOC influencer, actress and model. Aurelia Hathaway birthday falls on April 10, and she is currently 26 years old.

Aurelia is managed by Night Owl Cinematics (NOC) which is one of the biggest Youtube channel in Singapore. Being an attractive and fashionable social media influencer in Singapore, she is also one of the most followed members on Instagram compared to her NOC peers.

According to Ryan from NOC, she is currently attached and has been in a relationship with her boyfriend for the past 8 years. Apart from her work, she is often seen playing her dog Hailey which you can find in many of her Instagram posts.

Being an outdoor person, she loves traveling and capturing the moments in life.

Social Media Platforms and Websites:
Instagram: https://www.instagram.com/aureliahathaway/
Facebook: https://www.facebook.com/aurelia.hathaway

Followers: 265K
Niche: Beauty, Fashion

Email: aurelia@noc.com.sg

3. Bella Koh

Bella Koh better known as @catslavery is married to lecturer Terence Yeung whom she met at a school canteen. Her husband is 11 years older than her but love transcends all and she has always been attracted to older men.

She is also the founder of Slowhouse which is the destination of conscious living through organic and sustainable produce. This famous influencer is passionate about cooking and is constantly excited and curious about everything.

She is currently a mother of 1 daughter together with her loving husband.

Social Media Platforms and Websites:
Instagram: https://www.instagram.com/catslavery/
Facebook: https://www.facebook.com/thecatcooks
Website: https://theslowhouse.co/

Followers: 69.9K
Niche: Food, Parenting

Email: thecatcooks@gmail.com

4. Benjamin Kheng

Benjamin Kheng is a Singaporean musician, actor and is also one of the members of The Sam Willows. He is a former national swimmer which explains his good physique.

Their’s single, Take Heart, has previously reached the no.1 spot in Singapore iTunes Charts. Catch glimpses of him on his Instagram where he share details of the latest music, running and swimming regime and more.

Social Media Platforms and Websites:

Instagram: https://www.instagram.com/benjaminkheng/
Facebook: https://www.facebook.com/benjamin.kheng/
Twitter: https://twitter.com/benjaminkheng
YouTube: https://www.youtube.com/user/thesamwillows

Followers: 201K
Niche: Musician, Acting

Email: ling@fly.com.sg

5. Carrie Wong

Carrie Wong is both a Mediacorp actress and influencer with large followings on her Instagram account. She last graduated from Nanyang Polytechnics with a diploma of Hospitality and Tourism Management.

Carrie was discovered through Mediacorp Channe U reality TV competition Hey Gorgeous. Being one of the top influencers in Singapore does not spare her the embarrassment as she is recently embroiled with a text scandal with Ian Fang while she is having a relationship with another guy.

To err is human and both have moved on from this episode. She is only age 25 and has a bright future in the world of influencers.

Social Media Platforms and Websites:

Instagram: https://www.instagram.com/carriewst/
Facebook: https://www.facebook.com/carrie.wst
Twitter: https://twitter.com/carriewst

Followers: 287K
Niche: Acting, Beauty, Fashion

Email: realcarriewst@gmail.com

6. Christabel Chua

Christabel Chua, better known to us by her Instagram handle @BellyWellyJelly, is a popular beauty, lifestyle and travel blogger. She is also the owner of a novelty online store, Kai.

Christabel was in a relationship with a colleague from TSL which was her previous employer. Her intimate videos were found and leaked online but this does not deter her into using the situation to provide support for victims who are in a similar plight as her.

Any influencers who are cast into similar situations should learn from her on how she turns adversity into opportunities.

Social Media Platforms and Websites:

Instagram: https://www.instagram.com/bellywellyjelly/
Facebook: https://www.facebook.com/bellywellyjelly
Twitter: https://twitter.com/bellywellyjelly
YouTube: https://www.youtube.com/user/christabelchuahy
Website: http://bellywellyjelly.com/

Followers: 253K
Niche: Beauty, Fashion, Travel

Email: hello@bellywellyjelly.com

7. Daniel Ang

In 2008, Daniel Ang started blogging under Singapore Press Holding as part of their celebrity blogging team. After 3 years and being an avid lover of food, he started his website DanielFoodDiary.com.

Today, DanielFoodDiary is one of Singapore’s most visited food and influencers blog and clocking up to 2 million page views per month. Outside of food, Daniel is both a lecturer and presenter and specializes in Mass Communications and Social Media.

As quoted from him, his source of inspiration would be Moses Lim which he stills talk and learn from till today.

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/danielfooddiary/
Facebook: https://www.facebook.com/DanielFoodDiary/
YouTube: https://www.youtube.com/user/danielfooddiary
witter: https://twitter.com/danielfooddiary
Pinterest: https://www.pinterest.com/danielfooddiary/
Website: https://danielfooddiary.com/

Followers: 235K
Niche: Food

Email: danielfooddiary@gmail.com

8. Desmond Tan

At age 32, Desmond Tan is one of the current and most popular leading male artistes and actors in Mediacorp. His birthday falls on the exact month of Singapore’s birthday, August 19.

His debut in acting came in 2007 when he finished runner-up in Star Search 2007. He was immediately awarded a contract where he starts his acting career with smaller roles in various Channel 8 drama.

Desmond is currently the 3rd most popular influencer based on Instagram followers among the 8 dukes of Caldecott Hill, trailing behind Romeo Tan and the late Aloysius Pang. Do you know that Desmond Tan served as a Commando Officer during his National Service?

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/thedesmondtan/
Facebook: https://www.facebook.com/thedesmondtanpage
Twitter: https://twitter.com/thedesmondtan
Website: http://thedesmondtan.net/

Followers: 227K
Niche: Beauty, Fitness, Travel

Email: thedesmondtan@gmail.com

9. Fiona Xie

Fiona Xie is an actress, show host and influencer in Singapore. She started her working career at a young age of 15 when she appears in multiple prints and commercials.

Her breakthrough in her acting career came in 2001 when she won both the Best Newcomer and the top 10 Most Popular Female Artistes award in the same year. Moving on today, she is the only Singapore actress who has gone overseas and starred in an acting role in Hollywood Film Crazy Rich Asians.

In her Instagram posts, she can be seen living her life similar to her role in Crazy Rich Asians.

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/xplacidacidx/
Facebook: https://www.facebook.com/xplacidacidx/
Twitter: https://twitter.com/placidacid

Followers: 270K
Niche: Acting, Beauty, Fashion, Lifestyle

Email: fiona@placidacid.com

10. Jason Chee

Hailing from Singapore, Jason Chee is a professional fitness trainer and model. Among the male social media influencers in Singapore, he has a body physique that most men would just dream but never achieve.

His most recent awards include Manhunt Singapore 2012 and Manhunt Internation al 2012. Jason also owns a Youtube Channel Fit O’Clock where he shares videos of the correct type of workout and food.

With a whopping 334K followers on Facebook, Jason Chee is one of Singapore’s most popular fitness influencer.

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/thejasonchee/
Facebook: https://www.facebook.com/Jason.Chee.Official/
YouTube: https://www.youtube.com/channel/UC8jMoHWLH8w6dtCi0oRH4Jw

Followers: 42.7K
Niche: Fitness

Email: iamjasonch33@gmail.com

11. Jayley Woo

How many times have you mistaken Jayley Woo with Hayley Woo who is her identical twin sister? On social media platforms, Jayley loves sharing photos of her on overseas trips and family outings.

As one of the youngest Singaporean celebrities, she won the Top 10 Most Popular Female Artistes for the year 2016 and 2017. Her various touching posts on Instagram with Aloysius Pang makes us realize that life is really short and we should treasure each day as it comes.

Catch Jayley on theatres next year where she will be starred in the movie Late Night Ride.

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/jiaqiwoo/
Facebook: https://www.facebook.com/JayleyWooJiaqi/
YouTube: https://www.youtube.com/channel/UCxqCcdFEMPdpYKoF6z8yw7A
Twitter: https://twitter.com/jiaqiwoo

Followers: 355K
Niche: Beauty, Fashion, Food, Lifestyle, Travel

Email: woojiaqi@hotmail.com

12. Jeanette Aw

Jeanette Aw needs no introduction. This is evident based on her statistics of 1.4 million followers on Facebook and 387K on Instagram.

She is one of the most popular and high-profile influencers in Singapore. Besides a record winning 29 awards under her belt, she also has the time to write and publish 2 books Jeanette Aw: Definitions and Sol’s World: Somebody to Love.

During her free time, Jeanette enjoys taking photos of her food and travel trips. Jeanette also runs a website jcode.sg where she shares stories, inspirations and life in general.

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/JeanetteAw/
Facebook: https://www.facebook.com/JeanetteAw/
YouTube: https://www.youtube.com/channel/UCdA7qBALIpLEZfZt3xOBmnA
Twitter: https://twitter.com/jeanette_aw
Website: http://jcode.sg/

Followers: 387K
Niche: Beauty, Food, Lifestyle

Email: info.jcode@gmail.com

13. JianHao Tan

JianHao Tan is Singapore No.1 YouTuber, over 3 million people have subscribed to his channel. He is the CEO and founder of Titan Digital Media which specializes in creating personalized content for marketing needs.

JianHao most prominent to date would be that his videos appear in the movie Men In Black: International.  Outside of work, he started a charity organization The JianHao Tan Foundation which focuses on improving the lives of needy at the orphanages.

Based on YouTube earnings alone, it was widely reported that he is racking in 6 digits income in the year 2018.

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/thejianhaotan/
Facebook: https://www.facebook.com/thejianhaotan
YouTube: https://www.youtube.com/user/teenageguruz
Twitch: https://www.twitch.tv/thejianhaotan
Twitter: https://twitter.com/thejianhaotan

Followers: 622K
Niche: Acting, Lifestyle

Email: business@thejianhaotan.com

14. Joanna Lim

Actress, model and social media influencer Joanna Lim, is currently 29 years old and is also better known to be one of the cast members of Night Owl Cinematics. In her videos on NOC, her roles often portray her as aloof and intimidating.

As a matter of fact, she’s one of the most affectionate and amicable people on the team. Like all other influencers in Singapore, she is often seen endorsing products ranging from tonic drinks to pillows.

Do you know that Joanna has contemplated taking her life at the age of 21 when she felt that no one loved or understood her at that time?

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/joannalhs/
Facebook: https://www.facebook.com/JoannaLimHuiShan
Twitter: https://twitter.com/joannalhs

Followers: 236K
Niche: Beauty, Health, Travel

Email: joanna@noc.com.sg

15. Joanne Peh

Known for her flawless skin and light makeup, Joanne Peh is often seen promoting various beauty products and brands on her social media platforms. Before signing up as an artiste with Mediacorp, she participated in Miss Singapore Universe 2002, winning the title of Miss Elegant and Miss Personality at the same time.

Before meeting her current husband Qi Yiwu, she was on a 4-year relationship with American TV and host Bobby Tonelli. As a highly sought after influencer in Singapore, she’s often seen jetting around to many countries, participating in numerous social events and occasions.

Joanne Peh also often shares details of her traveling experience on her website – joannepeh.com.

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/joannepeh/
Facebook: https://www.facebook.com/joannepehprofile/
Twitter: https://twitter.com/joannepeh
Website: http://www.joannepeh.com/

Followers: 311K
Niche: Beauty, Lifestyle

Email: joannepeh.email@gmail.com

16. Julie Tan

Julie Tan is a well-known lifestyle influencer and actress from
Singapore. Her endearing and affectionate smile has captured the hearts of many fans. She has the knacks of taking photos with beautifully crafted scenic backgrounds.

She was also on the receiving end of a horrendous relationship with her boyfriend when she was subjected to both physical and verbal abuses. Julie Tan was born in Malaysia but has attained Singapore Citizenship. she has ended the acting contract with MediaCorp and is looking to China to advance her career.

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/julietan_cxq/
Facebook: https://www.facebook.com/JulieTanOfficial/
YouTube: https://www.youtube.com/channel/UC_6ZR8RAtIPpmF4RAm1hPEg
Twitter: https://twitter.com/julietan_cxq

Followers: 292K
Niche: Lifestyle, Travel

Email: admin@1wolfentertainment.com

17. Melissa Celestine Koh

In the world of online influencers, Melissa Celestine Koh is one of the few which has consistent and large followings across many social media platforms. As a driven and passionate blogger, it has led her to work with many reputable brands such as Coach, Dior and Kate Spade.

Melissa also understands the importance of giving back to the opportunity through her roles as ambassadors for Earth Hour & WWF. Melissa is also the founder of Runafter and Somedaysathome which retails beauty, fashion and lifestyle products.

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/melissackoh/
Facebook: https://www.facebook.com/melissackoh
YouTube: https://www.youtube.com/user/melissacelestinekoh
Twitter: https://twitter.com/melissackoh
Pinterest: https://www.pinterest.com/melissackoh/
Website: https://www.melissackoh.com/

Followers: 266K
Niche: Beauty, Fashion, Lifestyle, Travel

Email: contact@melissacelestinekoh.com

18. Mongchin Yeoh

Mongchin Yeoh, better known to us as @Mongabong through her social media handles, is a full-time student, influencer, blogger and Youtuber. As narrated by Mong, her popularity soared when she started doing freelance modeling for blog shops during her schooling days.

She is an avid traveler where she will be posting on cafe-hopping trips to food fest.  Her popular make-up video tutorials are some of the popular videos that you can find on Youtube in Singapore.

She is also known to love Singapore and you would bet that she would be attending the National Day Parade this year.

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/mongabong/
Facebook: https://www.facebook.com/mongchin
YouTube: https://www.youtube.com/user/ymongchin
Website: http://www.mongabong.com/

Followers: 240K
Niche: Beauty, Travel

Email: hello@mongabong.com

19. Naomi Neo

Naomi Neo is the most popular Youtube female channel in Singapore with over 400K subscribers, joined in Dec 2019. With videos such as Vlogs, Skits, DIY Tutorials and more, she is one of the most versatile influencers on social media platforms.

Here latest video – Always & Forever | Naomi Neo’s Wedding Film has surpassed over 200K views. Naomi is currently married and her baby son is often seen with her together on online posts.

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/naomineo_/
Facebook: https://www.facebook.com/therealnaomineo/
YouTube: https://www.youtube.com/channel/UCPg43ka6hrodDjMtySF3FnQ
Twitter: https://twitter.com/naomineo_
Website: http://naomineo.com/

Followers: 597K
Niche: Beauty, Fitness Parenting, Travel

Email: business@naomineo.com

20. Peishi Soh

Peishi is both a lifestyle blogger and Youtuber in Singapore. She first started blogging in the year 2011 and her first post was on the review of Koji Spring Heart Liquid Eyeliner.

Blessed with good looks, the Republic Singapore graduate has worked with top brands such as Disney and Love Bonito. Peishi plays the character Lesley in her cameo tv appearance in Mediacorp’s Channel 5 drama series “Lion Mum”.

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/speishi/
Facebook: https://www.facebook.com/speishi/
YouTube: https://www.youtube.com/channel/UClODM4XvIZujhrn40Q3qgew
Twitter: https://twitter.com/speishi
Website: http://speishi.blogspot.com/

Followers: 337K
Niche: Beauty, Food, Lifestyle, Travel

Email: speishi@hotmail.com

21. QiuTing Hong

At a young age of 17, Qiu Qiu has already started in modeling and beauty pageants before becoming one of the top influencers in Singapore. 4 years later and at the age of 21, she enters the world of blogging where she covers her daily life activities.

Being an top influencer comes with additional benefits, brands and companies started pouring in and the total sponsored value for her wedding went up to approximately $25,000. Qiu Qiu is currently pregnant with her third child and will there be a fourth one?

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/bongqiuqiu/
Facebook: https://www.facebook.com/bongqiuqiu/
YouTube: https://www.youtube.com/channel/UC-zNLNS2S9XnuNYz-gw0MAA
Website: http://bongqiuqiu.blogspot.com/

Followers: 292K
Niche: Beauty, Lifestyle, Parenting

Email: qiutinger@gmail.com

22. Rebecca Lim

Winners in Star Awards, Asian Television Awards and PPCTV Awards, Singaporean celebrities Rebecca Lin has won them all. She is bilingual and acted in both English and Chinese drama.

Rebecca was working as a freelance actress while studying for an Accountancy Degree in Singapore Management University. She has also appeared in numerous TV commercials such as Mercedes-Benz, Goldheart and Swiss.

Do you know Rebecca Lim has won the Miss Photogenic award in Miss Singapore Universe 2005?

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/limrebecca/
Facebook: https://www.facebook.com/RebeccaLimHuiLing/
Twitter: https://twitter.com/limrebecca
Website: https://www.rebeccalim-thebeckersteam.com/

Followers: 368K
Niche: Beauty, Fashion, Lifestyle

Email: rebeccalimfanclub@gmail.com

23. Roseanne Tang

Roseanne Tang is a blogger and beauty influencer, holding a IMA diploma from the London School of Beauty & Make-Up. Founder of both bloomkitbeauty and bloombyroseanne, both business provides beauty products and make-up classes.

Her self-made videos are very well-received and some of them reaches over the 1 million views mark. Aspiring make-up artists often turn to her social media platforms to look for inspirations in their field of work.

Roseanne is an inspirational person and she often says “You can only feel beautiful when you yourself believes that you are”.

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/roseannetangrs/
Facebook: https://www.facebook.com/roseannetangrs
YouTube: https://www.youtube.com/user/roseannetangrs
Twitter: https://twitter.com/roseannetangrs
Website: https://roseannetangrs.com/

Followers: 14.3K
Niche: Beauty, Lifestyle

Email: roseannetangrs@gmail.com

24. Seth Lui

Seth Lui owns and runs a very successful food, travel and nightlife online food publication. The website alone garners over 1 million unique visitors and over 2.7 million page views each month.

If you are into food, then Seth Lui would definitely ring a bell. Besides food reviews and advertorial, Seth also writes about ways to start a F&B blog and restaurants in Singapore.

The sheer amount of information on the website makes Seth, who used to be a freelance photographer, also one of the authority influencer in the world of food. Food is not just about eating, it essentially enables us to stay connected with our loved ones.

To capture your audience, you must first capture their stomach.

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/sethluicious/
Facebook: https://www.facebook.com/sethluimarketing
YouTube: https://www.youtube.com/channel/UCpC4PwqVSmCb2cZi8upuJPw
Twitter: https://twitter.com/sethlui
Website: https://sethlui.com/

Followers: 109K
Niche: Food

Email: Seth@sethlui.com

25. Sylvia Chan

Sylvia Chan is one of the co-founders of Night Owl Cinematics (NOC) which is a Youtube Channel that focus on local short comedy skits and music videos. Their huge success came when one of their YouTube video – Shit Singaporean Girlfriends Say went viral.

Collaborations with companies started pouring in and they are inundated with requests that they can cope with, and as a result they decides to go full-time into YouTube. Sylvia is born in Malaysia but received her education right here in Singapore.

In her second year of her Junior College, she was diagnosed with clinical depression after the passing of her grandmother. Sylvia and NOC was awarded Influencer of the Year by Gushcloud in 2016 and she is married to her Ryan which is also the co-founder of NOC.

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/sylsylnoc/
Facebook: https://www.facebook.com/Nightowlcinematics/
YouTube: https://www.youtube.com/channel/UC8az0OO4wXXu2k0ifJjxxBg
Twitter: https://twitter.com/ryansylvianoc
Website: https://noc.com.sg/

Followers: 239K
Niche: Beauty, Food, Travel

Email: sylvia@noc.com.sg

26. Taufik Batisah

MTV Asia Awards Favorite Artist Singapore winner Taufik Batisah singing career first started when he came in first in reality TV series Singapore Idol. Taufik is also a Singaporean actor and has held numerous performances in Singapore, Malaysia, Indonesia, London and his progression to stardom can be seen compared to the days as a singer in local band Bonafide.

Besides being one of the top singers in Singapore, he is also the founder of CHIX Hot Chick which sells Nashville Hot Chicken in 1 Jln Pisang, Singapore. His notable achievements along all influencers Singapore is commendable and include sweeping 4 awards at the inaugural Anugerah Planet Muzik 2015.

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/taufikbatisah/
Facebook: https://www.facebook.com/TaufikBatisah/
Twitter: https://twitter.com/taufikbatisah
Website: http://taufikbatisah.net/

Followers: 352K
Niche: Food, Musician

Email: alison@hyperecords.com

27. Tung Sheng Chin

As a social influencer, Tung Sheng Chin’s versatility when it comes to being a lifestyle influencer is immense. The fast and furious cars, luxury goods, rubbing shoulders with the famous and paid overseas trip. He is everything that an influencer would wish for.

Tun graduated with a diploma in Business and Law from Kaplan Singapore and also does freelance acting during his free time. His golden advice for all aspiring Instagrammers “If your goal is to showcase your photography, it’s absolutely essential that the photos you post look really good. It’s far better to post nothing than to post a bad photo.”

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/tungsheng.sg/
YouTube: https://www.youtube.com/c/TungSheng

Followers: 377K
Niche: Lifestyle

28. Wendy Cheng

Influencer and Youtuber Wendy Cheng has a resume that many of her peers would envy. She is better known online as XiaXue and has done work with some of the biggest names in the industry, including Japanese sushi company Sakae Holdings, skincare specialist Carragheen and petrol company Caltex.

Wendy is one of the top Singapore female influencers and her career in this business started way before influencer marketing is a thing.

The youngest of two children born to an antique dealer and property agent, XiaXue first started blogging in 2013 and graduated from Singapore Polytechnic with a diploma in Mass Media. Her notable achievements including winning the Region Best and Influential Blog award and is currently married with Mike Sayre.

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/xiaxue/
Facebook: https://www.facebook.com/Xiaxue.sg/
YouTube: https://www.youtube.com/channel/UCPSLIJgx-tOkrmS9NkKAy1Q
Twitter: https://twitter.com/xiaxue
Website: https://xiaxue.blogspot.com/

Followers: 602K
Niche: Beauty, Lifestyle, Parenting

Email: xiaxue@gmail.com

29. Yoyo Cao

Her endorsement business is only three years old, but it has attracted the kind of international publicity that any other influencers can only dream of. Yoyo Cao affection for her business spurred her to launch YOYOKULALA (www.yoyokulala.com) which provides a platform for readers to update themselves on all things fashion, beauty, culture and lifestyle.

Keep your eyes peeled on the various high fashion brands like Chanel, Gucci, Fendi, Dior and Louis Vuitton that she has endorsed and collaborated with. Born and raised in Singapore, Yoyo Cao has appeared on numerous editions of Vogue and Harper’s Bazaar and Elle Singapore cover girl.

YoYo Cao is married to Matthews Chang, Co-Founder of TOKIGAMES, and has a son named Lucas whom she announced on a post on Instagram.

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/yoyokulala/
Facebook: https://www.facebook.com/yoyokulala/
Website: https://yoyokulala.com/

Followers: 383K
Niche: Beauty, Fashion, Lifestyle, Travel

Email: contact@yoyokulala.com

30. YuYu Monster

At the age of 20, while most of her peers are just making inroads in their influencer careers, YuYu Monster is already one of the top fashion influencers in Singapore. She is one of the very few, who utilize Twitch as a platform to showcase her content and daily activities.

Born in Singapore, she is also a highly sought after figure in the United States where she attends meet-and-greet sessions and anime expos. Her distinct rainbow-coloured hair coupled with big anime eyes has caught of all, especially male fans who are into Japanese anime.

LIST OF SOCIAL MEDIA PLATFORMS AND CHANNELS:

Instagram: https://www.instagram.com/yuyu.monster/
Facebook: https://www.facebook.com/yuyumonsterr/
YouTube: https://www.youtube.com/yuyumonster
Twitch: https://www.twitch.tv/yuyumonster/
Twitter: https://twitter.com/yuyupotato

Followers: 212K
Niche: Fashion, Gaming

Email: yuyupinkmonster@gmail.com

Questions on Influencer Marketing

1. Should I artifically boost my Instagram account?

When you first started out, it’s very hard to resist the temptations of boosting your social media accounts. Avoid falling to the pitfall and risk getting your accounts banned overnight.

Before you thought of boosting of your instagram profile, you should refer to the studies released by HypeAudit which is an AI powered analytics that helps to get insights about your audience.

2. How much do influencers make per post or per year?

The amount of money an influencer made would highly depend on each individual, the industry and the number of followers. These are 3 of the most important metrics to determine the income of an influencer.

Average micro-influencers can make anywhere from a few thousand dollars per month. While influencers with up to 1 million followers or more, we can be looking at rates of at least $25,000 per month. If you are the top of the game, Kim Kardashian’s reported rates are around $500,000 per post.

This is one of the easiest ways to earn money as the images and content are normally provided by the advertiser.

3. How do you become an influencer?

• First, be passionate about what you are going to dive into. If you have no interest in something, chances are that down the road, you are most likely to change directions and move on to something else.
• Find something that you love doing and you are most likely going to stick it.
• Focus on 1 social media platform first, Youtube and Instagram are 2 of the most popular social networking now.
• Be unique, consistent and post content regularly.

4. What are the different tiers of influencers?

• Mega-Influencers: 1,000,000 & more followers
• Macro-Influencers: 100,000 – 1,000,000 followers
• MidTier-Influencers: 20,000 – 100,000 followers
• Micro-Influencers: 5,000 – 20,000 followers
• Nano-Influencers: 1,000 – 5,000 followers

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